what is butterslabs?

cole and mike became friends in high school and were challenged by a mentor to take a risk and create something expressive and new. originally they set out to create uniquely styled short form audio-visual content called “slabs” (as in slabs of butter). they also designed some clothes with the logo to wear in the videos and to garner support from friends. unexpectedly, an underground butterslabs community quickly formed and now butterslabs blends media and clothing expressing the slabs culture.